American Image Displays Offer Some Ingredients That Make A Great Trade Show

(EMAILWIRE.COM, May 14, 2012 ) Redmond, WA -- American Image Displays agrees that when it comes to trade show exhibits, the rule of thumb is often like that song from the musical hit "Chicago": Give 'em the old razzle-dazzle!

Great trade show displays don't just catch the eye and draw leads to one’s stand, they also create an immediate impression on the visitor. It is very similar to a really great foyer that people always remember when walking into a building. A great trade show display will create the same effect.

Recent trade shows have proved that great graphics and branding are an important part of any trade show booth. They should thus be big, bold, and eye-catching. However, they shouldn't be overly complex. They should be used to grab people's attention, and that’s why putting a logo and messaging in the booth’s front and centre is recommended.
But the products on display should also stand out. That’s why text should be kept to a minimum. Visitors should be learning about the great products the people manning the
booths not from one’s copy.

According American Image Displays, colours should also be well coordinated and, generally, based on one’s company colours. And that applies to one’s employees as well. They should be dressed in company colours and “match” the booth, lest they look out of place. Another aspect of a well placed booth is the booth layout itself which largely depends on the products on offer. The tip here is to be tasteful, creative and avoid clutter. For example one can use fabric light boxes and full colour carpets to add a touch of class to their display.

About American Image Displays:

American Image Displays designs and sells almost every style and type of trade show display, from small portable "pop-ups" and banner stands to large custom displays and
islands. They are a one-stop solution for all trade show requirements, including full display systems, graphics and accessories, display rentals, storage, shipping, repair and installation & dismantle (I&D) services.

American Image Displays
Jenifer Houston
(425) - 556 - 9511
sales@american-image.com