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Real Estate News Releases
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 (EMAILWIRE.COM, February 16, 2012 ) Harrisburg, PA -- Agents must learn how to leverage the power of paid ads to drive highly targeted traffic to their real estate marketing blog. Although free mediums can also help generate business opportunities as well, the caliber of leads that are produced using paid solutions are generally worth the investment.
“Especially with platforms like Google or MSN, users can directly focus on providing a niche specific solution according to their prospects’ needs. This is also known as keyword based advertising. So you already know what someone is searching for. Other types of paid ads include display ads, which I also like to refer to as ‘interruption based marketing.’ For example, Facebook can be used to target a particular demographic. Although your prospect may not be purposely searching for your solution, a certain percentage of users will respond when the offer is relevant,” reports Josh Schoenly of Retechulous, LLC.
When it comes to this form of real estate marketing, how professionals choose to create their ads and landing pages is extremely vital. As an example, Google has very strict guidelines that participants must follow in order to keep an account active. These are enforced in order to provide their users with a high quality experience. Additionally, each platform requires that pages are relevant and always deliver on the promises made in the ads.
“Agents must focus on writing highly effective copy with good calls to action. Keywords, bid pricing and demographics must also be well chosen. Essentially, every advertisement needs to enter the conversation that prospects are having in their own heads. This sometimes requires a good bit of testing and tweaking. Finally, the landing pages used must relate directly to the ad copy,” says Schoenly.
In conclusion, paid ads must be integrated into every agentÂ’s real estate marketing plan for best results. Discover more about how to implement the online campaigns along with many other great tips and strategies by visiting SchoenlyÂ’s blog below.
About Retechulous, LLC:
Retechulous, LLC is focused on training agents, brokers, and other real estate professionals throughout the U.S. and Canada on how to effectively market their businesses online for maximum profits. The company is managed from several “secret headquarters” deep within undisclosed locations of Central PA. For more information visit RealEstateMarketing411.com.
Retechulous, LLC - Harrisburg, PA
Jeff Logue
(800) - 458 - 5390
jeff@retechulous.com 
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