PokerNews.com Named as the Exclusive Live Update and Chip Count Provider for Bluff Media to support www.WorldSeriesofPoker.com

(EMAILWIRE.COM, May 11, 2007 ) Nicosia -- PokerNews.com today announced they have entered into an agreement with Bluff Media, LLC, to provide live updates and chip counts for the World Series of Poker, World Series of Poker Circuit and future World Series of Poker branded events. The agreement calls for PokerNews.com to produce and provide live ‘play by play’ updates and chip counts for publication on the worldseriesofpoker.com website, as well as on PokerNews.com.“We are proud to partner with Bluff to provide what we believe will be the best coverage the World Series of Poker has ever seen. We look forward to covering poker’s premier events, and fans of poker can count on seeing all the action as it happens,” noted PokerNews CEO Damon Rasheed.The WSOP™ kicks off June 1st, and Bluff Media is expected to provide broadband video, streaming and real-time content, management of www.worldseriesofpoker.com as well as live radio coverage on both satellite radio and streamed via the web. “We’re thrilled to be working with PokerNews as we bring the best coverage in the industry to poker fans worldwide,” said Nick Geber, Vice President of Bluff Media. “PokerNews’ industry-leading tournament updates are a perfect compliment to our unprecedented Video, Audio and Web coverage of poker’s premier events.”After launching its new tournament reporting software in January, PokerNews.com has quickly garnered praise for what many in the industry consider the best poker tournament coverage on the web. PokerNews.com has covered events all over the world, and earlier this year was named the official media partner of the Aussie Millions.PokerNews.com will be on site providing live updates and chip counts for worldseriesofpoker.com and video content available at Pokernews.com. In addition to the covering the WSOP in English, PokerNews.com is going to be “simulcasting” coverage by translating the coverage on a near real-time basis to most of the 23 foreign language sites in the PokerNews network.“The strength in PokerNews is our worldwide network of foreign language sites” Said John Caldwell, Editor-In-Chief of PokerNews.com “The job of covering the WSOP in so many languages is a huge one, and we are working nonstop with our editors all over the globe in anticipation of covering the WSOP on an unprecedented level. Poker is a global game, and we look forward to leading the charge by providing live coverage for the first time ever in many of the languages we cover.”About PokerNews LtdPokerNews Ltd incorporates PokerNews.com which is considered to be the independent online poker authority, having been picked by Forbes as "Best of Web" for the Poker category. PokerNews features daily news, reviews of the major poker rooms, live feeds of tournaments available online as well as special bonuses and freerolls, and is available in over 20 different languages.About Bluff MediaBluff Media is the publisher of BLUFF magazine, America's leading poker publication. Bluff Media pioneered poker on the radio by broadcasting final table play-by-play of 2006 World Series of Poker events on satellite radio. Bluff Media continues to be a leader in covering the world of competitive poker through its various print, internet, and broadcast media properties.Contact:Gareth EdwardsTel: 702 425 3222http://www,pokernews.com###This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.

PokerNews
Gareth Edwards

gareth@pokernews.com