|
|
|
Real Estate News Releases
|
(EMAILWIRE.COM, December 16, 2011 ) Goshen, MA – Big-picture, long-range thinking yields distinct marketing advantages. In a nutshell, that’s the argument of creative marketing guru Marcia Yudkin’s book, Strategic Marketing: Insights on Setting Smart Directions for Your Business, now available for download to Kindle devices (http://www.amazon.com/dp/B0060YV7RA ).
“Ingenuity increases when you step back and see opportunities to win over customers as if on a chess board,” says Yudkin, a consultant for entrepreneurs and business owners for nearly three decades. “Strategy means that you act not necessarily for benefits today but for a payoff the day after tomorrow.”
Smart strategic moves discussed in her book include:
* Follow up and follow up more, since most competitors do not
* Create special offers that simplify decision making for customers
* Attract rather than chase clients – it’s more efficient
* Pay attention to customer questions, which may suggest lucrative new products
* Use giveaway incentives to increase your average sale
* Implement two-step marketing (generating leads, then marketing just to the leads) to lower costs
* Intercept prospects at a point where they feel high frustration
* Conduct surveys for a credible excuse to contact opinion leaders
Strategic Marketing, ISBN 978-0-9716407-2-6, is the third volume of five Marketing Insight Guides from Marcia Yudkin, who has also published 6 Steps to Free Publicity, Freelance Writing for Magazines & Newspapers, Persuading on Paper and other books. The paperback version of the book sells for $15.99, while the Kindle version is $9.99 (http://www.amazon.com/dp/B0060YV7RA ).
About the Author
Creative marketing specialist Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
|
|
|
|
Real Estate News by Sector
|
|
|
|
|
