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Real Estate News Releases
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(EMAILWIRE.COM, October 14, 2011 ) Goshen, MA – As the challenging business climate fails to improve, companies continue to hunt hard for cost-effective ways to motivate new and existing customers to buy. An often overlooked option for boosting cash flow is sending postcards to current and prospective customers. A compact new ebook available in Amazon’s Kindle store, Marketing With Postcards, describes 10 models for using postcards to spark leads, sales, referrals and more (http://www.amazon.com/dp/B005TRZJXW ).
“Though seemingly small and ordinary, postcards are powerful because recipients always always at least glance at the message while going through their mail,” says Marcia Yudkin, author of 6 Steps to Free Publicity and more than a dozen other books on marketing. “If the postcard contains a strong offer, like 30% off, a two-for-one deal, an unusual bonus or free tips available online, it can spur the reader to act. Yet that barely scratched the surface of what these little marketing helpers can do. Postcard marketing can motivate former customers to buy again and those who have never heard of you to give you a call, stop in, visit your web site or recommend you to others.”
Marketing with Postcards details:
· Which kinds of postcards work better than "Hello, I exist" ones
· Why it's helpful to be able to turn postcard campaigns on and off as needed
· A three-step postcard strategy that entices your best targets to visit your booth at a trade show
· Three ways postcards can help convince VIPs to take your call
· How to prevent misunderstandings about a postcard offer and motivate people to act at the same time
· The five-step process of using postcards to gradually persuade someone to buy something expensive
· Three ways to sell low-priced items cost-effectively via postcards
· Five little-used techniques for bonding with customers by sending postcards
· Which type of postcard effectively builds you a reputation
· Seven powerful tactics for inspiring repeat business with postcards
· How to know when your postcards have most likely arrived at prospects' homes or offices
· Other magnetic ways to use postcards besides mailing them out
For more information on Marketing with Postcards or to purchase it in AmazonÂ’s Kindle store for $2.99, go to http://www.amazon.com/dp/B005TRZJXW .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
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