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Real Estate News Releases
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(EMAILWIRE.COM, May 27, 2011 ) Goshen, MA – Some call it a slogan, others a motto, strapline or tag line. It’s a catchy phrase or sentence that sums up the appeal of a company, organization, event or product, and it’s a powerful marketing tool. Tag lines generally get featured prominently in web site headers, on business cards, in advertising, on trucks and elsewhere. According to naming and branding expert Marcia Yudkin, however, pitfalls in creating these snappy little lines abound. She has posted a free tag line rating system that enables marketers to quickly and confidently discard candidates that will turn out to be duds or disasters (www.namedatlast.com/naming2.htm )
“The biggest pitfall in selecting tag lines is choosing the option that gets the most votes,” notes Yudkin, founder of the naming company Named At Last. “There have been many, many tag line contests that yielded a tag line favored by crowds yet utterly unsuitable for the intended target market. Other big vote-getters or contest winners later get unmasked as imitative, containing a hidden insult, confusing to many or unlikely to stand the test of time.”
YudkinÂ’s tag line evaluation guide not only warns about flaws to avoid, such as echoing famous ad campaigns, being one-dimensional or boring and highlighting something that should go without saying. It also highlights qualities to strive for in a tag line, such as rhythm, multiple meanings, positivity and resonance.
“In so many boardrooms and committee meetings, selecting a tag line wrongly comes down to pure likes and dislikes,” Yudkin comments. “My tag line rating guide helps those with solid instincts argue more effectively for their top choices and against the losers and helps those who truly aren’t sure which way to go understand what they should be aiming for.”
To access the free guide to tag line pitfalls, simply go to http://www.namedatlast.com/naming2.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
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