PepsiÂ’s attention to online marketing means no Super Bowl ad. Chartpoppers.com releases Consolidated Investment Analysis for PepsiCo Inc. (NYSE: PEP)

(CHARTPOPPERS.COM, December 18, 2009 ) Point Roberts, WA - Chartpoppers.com announces an investment report featuring company PepsiCo Inc. (NYSE: PEP)

PepsiCo, Inc. (PepsiCo) is a global beverage, snack and food company. The Company manufactures, markets and sells a range of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages and foods approximately 200 countries, with its operations in North America, Mexico and the United Kingdom.

Recent News on PepsiCo Inc. (NYSE: PEP)

Pepsi will not advertise its drinks in next year's Super Bowl, ending a 23-year run run so the company can focus on a new marketing effort that will appear mostly online.
Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.
The company, which is based in Purchase, N.Y., wouldn't say how much it spent last year on Super Bowl ads, but it was one of the biggest advertisers, buying several minutes of commercial time. Ad time last year cost about $3 million for 30 seconds, on average.
The Feb. 7 NFL championship game will be televised on CBS. Package delivery company FedEx also said Thursday it will not advertise again in the Super Bowl due to costs, the same reason the company gave last year for sitting it out.
Pepsi recognizes Super Bowl ads can be effective for marketing, spokeswoman Nicole Bradley said, but the game doesn't work with the company's goals next year.
"In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement," she said.
The full report is available at www.chartpoppers.com
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Chartpoppers.com Disclosure
DO NOT BASE ANY INVESTMENT DECISION UPON ANY MATERIALS FOUND ON THIS REPORT. We are not registered as a securities broker-dealer or an investment adviser either with the U.S. Securities and Exchange Commission (the "SEC") or with any state securities regulatory authority. We are neither licensed nor qualified to provide investment advice. ChartPoppers.com nor its affiliates have a beneficial interest in the mentioned company; nor have they received compensation of any kind for any of the companies listed in this communication. The information contained in our report is not an offer to buy or sell securities. We distribute opinions, comments and information free of charge exclusively to individuals who wish to receive them.

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