SDL Sales Increases Price Of Flagship Garlic Press

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(EstateNewsWire.com, January 29, 2016 ) London, Greater London -- SDL Sales increased the price of the flagship Garlic Press from $15.99 to $19.99. This price increase only affects customers in the United States.

There are several reasons for this price increase. The first is around the increasing costs around marketing the product. This is mainly driven by aggressive marketing from competitors. SDL Sales increased the marketing budget to be able to compete and the end result is that profits have been affected.

Market research has also suggested that the SDL Garlic Press may have been under-priced. Comparisons with competitors who are also listing on Amazon show that the SDL Garlic Press is priced in the lower end of the price range for this type of kitchen utensil.

Initial figures suggest that the price increase is not affecting sales. Sales have increased week on week. This is potentially down to the extra dollars put into the marketing budget. There is also a possibility that consumers feel that the higher the price of a product the more likely it will be a good and robust product. Obviously, this is not always the case but the company's spokesperson said that management stand behind their flagship Garlic Press and are confident that the new price reflects it's true value.

The company will be monitoring sales closely over the next few months to ensure that the pricing structure is correct. When challenged with the question as to why this wasn't done prior to going to market Meghan said that the company could not foresee a change in marketing strategy by the company's competitors. She went on to say that SDL Sales reaction to this change was normal and remaining competitive was key to the success of this product.

The product can be viewed at http://www.amazon.com/dp/B0187J7AEY and the latest reviews can be viewed at http://www.amazon.com/SDL-Crusher-Durable-Plastic-Stainless/product-reviews/B0187J7AEY/ref=cm_cr_dp_see_all_btm?ie=UTF8&showViewpoints=1&sortBy=recent

About SDL Sales

SDL Sales is a family-run business. Sean is based in London, UK and David is based in Perth, Australia. More information about the company can be found at http://sdlsupport.wix.com/sdlsales - The aim of the company is to provide the best possible service and exciting products to customers across the globe.

SDL Sales

Sean

+44-7768-648268

support@sdlsales.com

Source: EmailWire.Com