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Real Estate News Releases
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(EMAILWIRE.COM, March 25, 2009 ) With several large scale property exhibitions being cancelled, HowTo.co.uk finds out what is next for overseas property shows and where the future of property marketing lies...
The way houses on the property market are sold has totally transformed over the past ten years.
Searching online for property is now taken for granted - the computer is often the first port of call for many house hunters as they can see a wide range of what's available, all over the world, without leaving their living room.
With 82 per cent of people reported to be searching for property property online and with a growing number of Internet property retailers offering an alternative to traditional property sales methods, the demise of estate agents and large property expos seems inevitable.
In the last 12 months alone it is estimated that around 2500 estate agents have gone out of business and those that are surviving are often working alongside the new breed of online estate agents.
The Internet is the ideal platform for comparing prices and areas as you can see numerous different properties at the touch of a button and there is often an option to save them into a favourites folder so you can view them all again later.
What about property exhibitions?
Two recent casualties of the large scale property exhibitions held at events centres all over the world are the UK Homebuyer and Investor Show and A Place in the Sun live, both of which were cancelled.
You have to question the viability of large exhibitions when virtually (no pun intended) the whole world is now online.
Internet searching provides easier to measure results than an exhibition, which means it is easier for advertisers or developers to track interest in their properties.
Online advertising is the best way of reaching a large audience as the information is instant and there are no travel or venue costs like there are when attending a large scale expo.
The cost per lead to property developers is far less on an online portal than it would be to hire a booth, pay for marketing brochures to be printed and have staff out of the office whilst attending the exhibition.
Whilst property search websites may charge a fee to sign up, property exhibitions will inevitably cost more for an entry ticket, plus travel expenses. For eco fiends, Internet house hunting means no carbon footprint.
Those investors who are searching online are often more focused as they can go direct to the country or type of development that they are interested in, rather than just information seeking at a large event, where they may get distracted by the scatter approach and be harder to target.
For a company that has a very specialised market, large exhibitions are often not worth doing from a cost perspective as they flood the attendees with too much information.
But, online will not triumph for all. Many people still prefer something tangible-especially when it comes to buying a large and expensive purchase such as a house. They prefer talking face to face to someone, scale models to look at and paperwork to take home and peruse in their own time and it is for that reason that property exhibitions won't die out completely.
At HowTo.co.uk, users can read free online books, at no charge or download the PDF or buy the hard copy of the book at our online store.
-Ends-
Notes to Editors
1. HowTo offers consumers free access to the full text content of a range of information-based non fiction books across abroad, business, careers, family, learning, money, poker, property, wellbeing and writing sectors. Visitors can read all or part of any of our titles online, or download a PDF version for a small fee.
2. HowTo.co.uk is a joint venture between How To Books Ltd. and On The Move Ltd.
For further information, please contact:
Editor
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Tel: +44 207 952 7657
www.howto.co.uk
HowTo.co.uk
Editor
020 7952 7657
marketing@webooks.co.uk 
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