Promoting Your Products and Services through Radio Shows Is a Powerful Marketing Concept That Works

(EMAILWIRE.COM, May 09, 2007 ) Suwanee, GA -- If a person has written a book and they are searching for ways to promote it? Have they thought about the power of being a guest on radio shows? They can make huge amounts of money by promoting their book through radio shows.There are almost 11,000 radio stations in America. This gives written a huge market in which to promote their book. However, most radio shows are too small and don’t reach very many people. You need to target the big stations. How does a writer find information about these radio shows? They need to sign up with the Radio Television Interview Report (RTIR). They run an advertisement in this report which allows radio show hosts to find them and book them on their shows. It is mailed to radio hosts and producers. The writers should target the big radio shows, but how do they determine whether or not a radio show is “big”? Most radio stations give two pieces of information: Station Market Ranking and Wattage. These numbers can be misleading if you don’t know how to interpret them.Market Ranking is simply the size of the city they broadcast in. NYC has the biggest market ranking. This includes every radio station (big or small) that transmits in NYC. So the market ranking doesn’t tell them enough information.Wattage denotes how big the radio signal is and how far it reaches. A high wattage doesn’t always mean that it has a large audience. The FCC doesn’t give much wattage to stations in big cities because they will bleed over into other stations in nearby stations. Therefore, “big” stations may actually have low wattage. Whereas a radio station in the cornfields may have high wattage, but really be a “small” radio station.In essence, the station wattage is usually inversely proportional to the number of listeners they have.So how does the writer find the real number of listeners for a radio station? There is a company called Arbitron. Arbiton tracks the numbers and rates radio stations. They sell the ratings information for large sums of money.What can the writer offer a radio station host? How can you get them to book you on their show? Radio people are in the business of keeping and getting more listeners. The way they do that is to provide great content. They are always looking for content and guests. The radio stations as a whole need about 10,000 guests to fill up their airways. Therefore, they need the writers.They can sell your book, website, EBooks, CDs, DVDs, speeches, teleseminars, etc. You can promote anything you want. They can build your list through radio shows. They can increase the size of their list over night. They build their list by pushing people to your website.Add radio station promotion as a powerful tool to your publicity campaign. Any one would be surprised at how much extra income they can earn by being a guest on a radio show.Remember, it's not only what you know, but who you learn it from. Learn from someone who is more successful then you. Learn the tricks of the trade and http://www.powerfulpromoter.com [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who you are or where you came from. Everyone deserves to be a millionaire. Contact Information: Stephanie Bunn 2935 Horizon Park Drive, Suite D Suwanee, GA 30024 (770) 271-1536 www.internetmillionairemind.com . Source: National Real Estate Network. Check out their website at http://www.megaeveningevent.com If you need look of meaning of any of words in this press wikipedia is great source on the internet to look up meaning of Radio shows, Station Market Ranking, Wattage, EBooks, CDs, DVDs, Teleseminar, and Radio promotion Radio and television interview report. http://en.wikipedia.org###This press release is issued through GroupWeb EmailWire.Com. For more information on press relesae distribution, go to http://www.emailwire.com.

National Real Estate Network

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