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Real Estate News Releases
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 (EMAILWIRE.COM, December 11, 2011 ) Harrisburg, PA -- Agents who want to win in todayÂ’s world of online real estate marketing must learn how to deliver massive value to their audience, reports Ryan Hartman of Retechulous, LLC. Although it may have been possible to collect email addresses in exchange for poorly written content in the past, people now have more stringent guidelines on what they consider to be worthwhile.
“We advise our clients to create a ‘hook’ around a specific market niche that will entice visitors to opt in for more information. This needs to be a free offer that is so good, people would be willing to pay a price just to access it,” suggests Hartman.
In an effort to “wow” each visitor via online real estate marketing channels, Hartman believes that it pays off big to give a ton of great content up front and then continually follow up with additional information. Since nearly 50% of agents fail to follow up properly with the leads they receive, this is one powerful way to stand a head above the competition.
Hartman continues, “There are a lot of creative methods agents can use to produce content that will results in high conversions. Some ideas may consist of the following: weekly list of foreclosures along with a video of the week, bank owned property tours, local neighborhood guide mapping out the area, or real estate marketing video trainings such as purchasing REO’s or conducting a rent to own.”
Next, agents must ensure that the requested information is properly added to a thank you page and/or sent via a follow up email sequence. "This strategy ensures that you immediately build trust with your audience and proves that they can count on you in the future" says Hartman.
In order to start putting these ideas and strategies into practice today, Hartman has provided a short video training that maps out some additional great hooks and information on setting up the thank you page. Therefore, be sure to check out Real Estate Marketing 411 right away!
About Retechulous, LLC:
Retechulous, LLC is focused on training agents, brokers, and other real estate professionals throughout the U.S. and Canada on how to effectively market their businesses online for maximum profits. The company is managed from two “secret headquarters” deep within undisclosed locations of Central PA. For more information visit RealEstateMarketing411.com.
Retechulous, LLC of Pennsylvania
Jeff Logue
(800) - 598 - 4390
jeff@retechulous.com 
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