IncreMental Advantage Welcomes Bowne & Co., Inc as Sponsor of Upcoming Conference

(EMAILWIRE.COM, February 28, 2007 ) Princeton, NJ – IncreMental Advantage announced today that Bowne & Co. Inc. has joined the upcoming Breaking Legal Issues for Corporate America: The General Counsel Summit as a platinum sponsor.“Bowne is a wonderful company, and a leader in a growing area of technology,” said Justin Meyer, senior research analyst for IncreMental Advantage. “The virtual dataroom is a tool that is becoming more and more important for legal departments, because the world is shrinking – we are looking at more national and multi-national transactions, but at the end of the day, no one can be everywhere at once.”Mr. Meyer spoke with Richard Hyman, Managing Director for the Bowne Virtual DataRoom™ about how this technology can be used to facilitate deals. “[T]he benefits to the seller are that they can typically attract more buyers to look at their deal; therefore, they can potentially optimize the price that they get for the sale of their company. The other benefits include the fact that they can tier the usage, if you will. We call it digital rights management where certain buyers, certain prospective buyers, who are visiting the data room may see certain things, and other buyers may not see as much.” Mr. Hyman also spoke about the advantages for the buyer, saying, “potential buyers can access it remotely,” allowing them to avoid the “expense and inconvenience and time involved with traveling. They can access it 24/7 at their own convenience.”“It's very exciting to be able to partner with such a great company,” said Meyer. “And the contribution that they will make to the conference on March 8 is going to be very informative for the attendees.”The conference will take place on March 8, 2007 at The Harvard Club in New York City, NY. For more information about registration, speaking or sponsorship opportunities, please contact Neomi Barazani at 609-919-1895 ext 100, or neomi@incrementaladvantage.com.About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.###

IncreMental Advantage
Tim Fleming

tfleming@incrementaladvantage.com