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Merrill Corporation to Sponsor Annual

(EMAILWIRE.COM, December 01, 2006 ) PRINCETON, N.J. -- IncreMental Advantage announced today that Merrill Corporation will be a sponsor at its December 4, 2006 “Profiting in the Water Industry” conference. “We are proud to be working with Merrill and look forward to their contribution at this year’s conference” says Managing Director, David Wanetick. Mr. Wanetick spoke with Paul Hartzell, Senior Vice President, Merrill DataSite, about its virtual deal room solution. Merrill DataSite (VDR) was launched five years ago as a result of the growing need for faster, more efficient means of accessing financial data documentation. More recently, BoardSite was developed using the same advanced technologies included in Merrill DataSite. BoardSite addresses the greater responsibility of officers and directors of companies to have complete disclosure.“DataSite can give you an audit trail down to the page level to the 100th of a minute” says Mr. Hartzell. “I can tell you that Bob Smith looked at pages 4,5,6,7, 12, and 15 of an indenture and exactly how much time he spent looking at those pages.” That has value to the financial advisor and to the seller. With DataSite’s many reports (which may be run in real time), the seller understands what the buyers are doing in their due diligence examination. The seller has access to no such information from a physical data room.“We’ve created several reports that can be run and exported to Excel.” With Merrill DataSite, the process of closing a transaction can potentially be reduced from seventy days to twenty days. Said Hartzell, “In the traditional paper room, when you purchased an asset, a few weeks later a van would arrive at your office filled with all the documentation related to the buy. In the virtual world, when that transaction takes place and the new financial buyer acquires the company, all of that information can be very easily duplicated in a matter of minutes to a few hours tops.”Learn more about Merrill DataSite, and also where the most lucrative investment opportunities lie in the $400 billion water industry at the “Profiting in the Water Industry conference, which is to be held December 4th in San Francisco. About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve IncreMental Advantages in their fields of expertise. Visit IncreMental Advantage online at www.incrementaladvantage.com.###


Merrill Corporation
Alyson Goode

alyson@incrementaladvantage.com


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