Disney Chooses All-Natural Hint Essence Water To Promote Film To Families

(EMAILWIRE.COM, November 02, 2006 ) SAN FRANCISCO – This week Hint Inc., maker of all-natural, great tasting Hint™ essence water without sugar, preservatives or anything artificial, launches its first major promotional tie-in with its Peppermint water and the release of Disney’s The Santa Clause 3: The Escape Clause [starring Tim Allen], scheduled for release on November 3. Hint Peppermint Essence water includes images from the film along with a call to action for an online instant win game. The live action holiday comedy is about Jack Frost’s attempt to take over the North Pole from Santa, and the series of modern-day hijinks that ensue in an effort to foil Jack Frost’s crafty scheme. Hint, whose mantra is Drink Water, Not Sugar™, is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a simply delicious, calorie-free beverage to give her family. She developed Hint in response to the growing wall of sugary juices and sodas. “Hint doesn’t claim to make you smarter, calm you down, amp you up or ward off illnesses – we’re just offering a great tasting extremely simple product that makes it enjoyable to drink more water,” says Hint founder, Kara Goldin. “The feedback from consumers and the media has been phenomenal. To have the opportunity to work with an entertainment giant like Disney is a dream-come-true. We couldn’t imagine a better collaborator with a proven track record with both kids and adults.”Hint comes in eight extraordinary flavors including: Pomegranate-Tangerine, Peppermint, Pear, Raspberry-Lime, Lime, Tropical Punch, Apple and Cucumber. Now sold in specialty markets, grocery stores, fine spas, luxury hotels and on www.drinkhint.com, Hint has a suggested retail price of $1.69 for 15ml. A case of 24 bottles can be purchased online for $44.Contact: Lori Diamond/Cathy O’BrienAAM(212) 661 1336lori@aamconsulting.comcathy@aamconsulting.com

Hint, Inc.
Joseph Nchor

kara@drinkhint.com