Canadian Search Engine Marketing Firm Named in Top 30 by TopSeos.Com

(EMAILWIRE.COM, October 30, 2006 ) Ontario, Canada -- TopSeos.Com (www.TopSeos.com) announced today that First Page SEO is ranked as #24 amongst some 10,000 Internet marketing companies. Only two Canadian companies cracked the top 30. TopSeos.Com is well regarded as a resource that thoroughly tests the results and capabilities of search engine marketing companies. Landing on the Top 30 list means achievement of elite status according to many in the Web marketing business.First Page SEO virtually dominates their Web site promotion and Internet marketing specialty for resort marketing. “The current trend for resort reservations is that 80% of reservations come either directly or indirectly from the Web,” says Mark Coles, a senior partner in First Page SEO - a Canadian company specializing in Internet marketing. “The interesting thing is that over 80% of that Internet traffic can be attributed to search,” adds Coles. For Web sites to really excel they need their natural or organic placement to get them onto the first or second page. Only about 20% of hospitality based Internet traffic comes from collateral print material where users can see the Web URL. That means the bulk of the hits on any given Web site come from keyword searches.With so much competition on the World Wide Web it takes more than luck to ensure sites end up on the first page rather than fifty pages back. Professional search engine marketing strategies are key to a successful search engine marketing and optimization campaign; thus, helping a Web site stay ahead of the competition.First Page SEO has a solid track record of optimizing and placing sites. Currently they show outstanding results in Ontario resort search engine placement on Google. For example if one searches for the keyword “Ontario resort” about 7.5 million sites compete for that phrase. Eleven of the twenty listings on the first two pages are clients of First Page SEO. In fact, if one types in “Ontario search engine optimization” they will find First Page SEO in the #1 position ahead of 1.5 million other sites. Do the same search on MSN and First Page SEO will be found in the #1 position again, and up near the top on Yahoo as well!“It’s not an accident that we are the placement leader for Internet marketing firms in Ontario. We start out by ensuring the Web site has the genetics to become a top site and then we use a combination of SEO techniques accompanied by good, old fashioned marketing to improve the base product,” says Coles. First Page SEO avoids black hat techniques like stealth software, false directories, cloaking, etc. and focuses on theme, solid content, and link strategies that support the products and services being marketed.The other thing that First Page SEO does very well is paying attention to search engine trends and changes in the algorithms. “We are always testing ahead to have a better idea of what’s going on. We also look at the logic of changes over the long term and whether the situation demands changes on our part or perhaps just a passing fad - we don’t jump at every blip on our radar screen,” adds Coles. This strategy has been proven effective as we are able to offer a highly beneficial search engine marketing solution.Coles should know, he’s been at the top of marketing and IT for some of the largest corporations in Canada including Ontario Hydro and Hydro One and is also a former resort owner.First Page SEO offers free Internet marketing tips on the News section of its Web site and can be contacted at www.first-page-seo.com or (705) 286-3656.Distribution by PRNN.com.

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Kevin Dill

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