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(EMAILWIRE.COM, March 12, 2010 ) Goshen, MA - Although social media, viral media and blogging seem to be generating all the buzz, a pre-computer medium everyone knows how to use can be a productive marketing tool for financial planners: the telephone. Essentially an extended telephone conference call, teleclasses or teleseminars offer a cost-effective way for financial planners to appeal to mid-career professionals and other busy clients who would never attend a lunch or dinner seminar. Using a comprehensive home-study course from experienced teleclass presenter Marcia Yudkin, teleseminar novices can get a fruitful program up and running in less than six weeks (www.yudkin.com/teleteach.htm ).
"If you can keep an audience listening on a telephone call, you can run teleseminars as a marketing, retention and referral tool," says Yudkin, the author of Persuading on Paper and 10 other books. "Teleseminars do not require technical knowledge about computers or websites, and financial planners can run them with little to no out-of-pocket costs."
Just a few of the countless ways financial planners can implement teleconferences:
* Free Q&A financial planning session for parents of college-bound teens
* Joint appearance with a tax professional discussing for clients why and how planners and tax pros need to coordinate strategies
* Paid four-part teleseminar on the basics of investing
* "Question of the month" call, announced by postcard or voice broadcast to client list
* Referral tool: no-sales-pitch retirement planning teleseminar that clients can invite four friends to attend
For $795, YudkinÂ’s "Teleteach for Profit" home-study course includes comprehensive information on costs, class structure, marketing, publicity, logistics, and technicalities; samples of promotional emails, postcards and transcripts; one-on-one consulting or moderation of one teleclass by Marcia Yudkin; free distribution of one press release related to teleseminars; and two months of membership in a membership forum that provides feedback and answers to questions.
Financial planners looking for more information on "Teleteach for Profit" should go to www.yudkin.com/teleteach.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com
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