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(EstateNewsWire.com, June 24, 2016 ) San Francisco, California -- For e-commerce businesses, good customer service should not just be a reaction to problems as and when they occur. Lush Items has found that by sending an email to each customer after their order has been shipped, they can potentially intercept any misunderstandings and make the customer feel confident in their choice of product. They actively encourage any dialogue or feedback. In the case of the MagniViz Magnifying Glass, the email gives more detailed instructions on how to operate the integrated folding stand, and replace batteries. It also encourages the customer to get in touch if they are not happy with their purchase for any reason at all.
With online retailers, customer service must be demonstrated on the build up to the customer making a purchase. A potential buyer completely relies on accurate product images, a clear description and genuine reviews, as well as customer service guarantees to make their final decision to purchase. Some customers actively research the reliability and reputation of the online seller as a final measure, but this would be more likely for more expensive products, and not those in the impulse-buy price range. An online retailer must therefore be proactive in the way they present their customer service, converting a purchase into a risk free transaction. This is their way of compensating for customers not being able to see and touch the product before buying.
Selling on the Amazon platform is totally geared up to customers asking questions and sellers responding to them. This provides a lot of extra detailed information to a potential buyer either from the seller of the product or from other customers who have already purchased the same item. In this respect, customer service online is often far superior than in actual retail stores.
Although no business ever likes to receive a poor product review, on the rare occasions when this does occur, Lush Items treats this as a golden opportunity to demonstrate their outstanding customer service, by instantly offering a replacement item or a no quibble refund. This can have the effect of neutralising any harmful effects by restoring confidence in any future customers.
Lush Items home office product - the MagniViz Magnifying Glass - is a multi-functional magnifier with LED lights and folding stand, which can be used either hand held or hands free. It has an acrylic lens with 3x magnification and comes with a soft cleaning cloth. It is light enough to be portable, and requires 2 x AA batteries (not included) to operate the lights. It is still currently on amazon.com at a competitively priced $9.99, and has a 100% money back guarantee.
Julie Stevens (Lush Items Sales Director) said, "Its great to hear what our customers have to say about our products and also our customer service in general. In some cases, it gives us indications about where we can make improvements.".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of well designed and life enhancing products. The MagniViz Magnifying Glass is its most popular home office product, which comes with full refund guarantee.
Lush Items
Julie Stevens
+447973285842
pr@lush-items.com
Source: EmailWire.Com 
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