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Hot Melt Adhesives (HMA) Market worth 9.46 Billion USD by 2022

(, August 26, 2021 ) New product launches, mergers and acquisitions, expansions, agreements, joint ventures, and collaborations are the key strategies adopted by industry players to achieve growth in the Hot Melt Adhesives (HMA)market. Increasing product developments, technological advancements, and demand foradhesive productspossessingexcellenttemperature resistance, high adhesive performance, and lack of color or odor has led to the high demand for HMAs from various application segments such as packaging solutions, nonwoven hygiene products, wood & furniture, bookbinding, and others.Companies are thereforeadopting strategies such as new product launches, expansions, mergers & acquisitions, and agreements.

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Arkema SA (France)isa leading player in the global HMAmarket. The company, as a major HMAmanufacturer,aims to expand its market share to become one of the most innovative companies in the world. As a part of its growth strategy, in 2016, the company acquired Den Braven (Netherlands), which is now a part of the specialty adhesives business unit of Arkema. Den Braven’s expertise in adhesives & sealants is expected tobe beneficial for Arkema to increase its consumer base in the construction and insulation applications. This expansion has helped the company in promoting sustainable HMA technologies.

H.B. Fuller Company (U.S.) acquired the industrial adhesives business of Wisdom Worldwide Adhesives (U.S.). This has helped H.B. Fuller to strengthen its adhesives portfolio and further strengthen its customer base across North America.The company launched a new bookbinding adhesive, Swiftlock 8500, which is a reactive hot melt adhesive which offers high quality binding under different weather conditions. In 2015, the company launched Advantra 8790 in North America for the packaging application whichis also cost effective. The new product launch indicatesthe company's efforts to develop efficient packaging solutions. In the same year, in Surbaya, Indonesia, the company started the construction of a manufacturing facility,which is expected to be functional in 2017 andwill help the company to achieve higher growth in emerging markets.

Some of the key players, such as 3M Company (U.S.), Arkema (France), Dow Corning (U.S.), H.B. Fuller (U.S.), Henkel AG & Company, KGaA (Germany), Jowat SE (Germany), and Sika AG (Switzerland)have adopted these strategies to develop their businesses globally. These strategies also accounted for a significant share of the overall growth strategies adopted by the players in the HMA market between 2013 and 2017.


Mr. Aashish Mehra


Source: EmailWire.Com

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